Herb Mast takes on a topic that plenty of people talk about, but he makes it so actionable and compelling. Without being truly intentional, every leader struggles and most fail. This book, which is immensely readable, can make a profound difference for all of us. Really.
—PATRICK LENCIONI, Author of The Five Dysfunctions of a Team, The Advantage, and The Six Types of Working Genius

What are you struggling to achieve? Is your challenge in getting started, in continuing, or in finishing?

Everybody struggles with something they wish they didn’t. Even simple personal endeavors like losing weight or getting fit can seem overwhelming. And, when it comes to business there are so many elements to coordinate.

Yet, some people, leaders, and teams accomplish so much more of what they want than others. Why is that and how can you learn their secret? That is the focus of this book, revealing the secret to why and how some people, teams, and leaders achieve more of their goals and how you can too!

A challenge we all face is when desires outpace resources and natural capabilities. The first secret is that each person has different natural capabilities than others do. So, for every person some things will be easy and other things will be hard.

If you track how people have achieved what they have you would find that their achievement is either linked to natural capabilities [talents] combined with tremendous effort, or to a combination of large and small intentional efforts.
While you can’t gain more natural capabilities than those you were born with, you can certainly learn how to employ the power of intentionality to achieve more of those things that are important to you.

In this book, I introduce you to the art and science of intentionality—doing things on purpose, with purpose, and for a purpose.I also provide you with simple actionable steps in the Three Intentionalities of Great Leaders that you can immediately implement in your organization.

I discovered intentionality in a very personal way at the beginning of 2012 and have shared the principles and concepts with individuals and teams in my executive coaching practice ever since.

Intentionality is not complicated. It’s actually a surprisingly simple concept. Better yet, achieving results by practicing intentionality is surprisingly simple and FREE.

Weight loss efforts, like diets, are difficult because we approach them like a program, rather than a lifestyle change. We constantly fight our natural tendencies and lean on will-power. Following an intentional approach empowered me to lose fifty pounds over eight months in a natural, healthy, and sustainable manner. And it was relatively easy, especially compared to the many failed diets I had tried in prior years.

I have coached many business teams who have become better leaders, more cohesive, better communicators, and with a more engaging culture.

This is your opportunity to triumphantly achieve more of the things you really want through a practice of intentionality.

Herb’s Intentionality For Leaders really captures the key developments of Our ‘Working Together’ Leadership and Management System with its connected culture of love by design that enables value creation growth for all the stakeholders and the greater good! Thank you, Herb!
—ALAN MULALLY, Former CEO of Boeing Commercial Airplanes and the Ford Motor Company