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Herb envisions a world in which people go to work inspired and return home fulfilled.

Through his work on “up-caring” versus “up-selling” Herb is working to overcome the negative reputation the automotive industry has earned over the years.

Herb has answers for why some dealerships perform better than others? He believes it ultimately comes down to leadership, philosophy (what you really believe), and a practice of intentionality. Leadership aligns and motivates teams. Philosophy determines trajectory. Intentionality ensures continuous progress towards worthy goals.

As a former Automotive General Manager Herb understands retail operations. As an entrepreneur at heart, founding a number of companies and building successful teams first hand, Herb understands the importance of vision, values, and guiding principles. As a leadership and executive coach Herb has helped Automotive teams transform their leadership, culture, communication, and teamwork.

Herb is an author, speaker, and executive coach whose career is devoted to helping Automotive Dealerships, Leaders, and Teams become the best they can be.

HealthyDEALER is a division of COHESION, inc in which I serve as CEO and CRO (Chief Reminding Officer).

Link to Herb Mast Bio pdf

Link to Herb Mast Headshot

If you would like Herb’s assistance in your store contact him directly:

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