Herb envisions a world where people show up to work inspired and return home fulfilled.
Through his focus on “up-caring” rather than “up-selling,” he is committed to helping the automotive industry move beyond the negative reputation it has carried for years and toward a more human-centered, service-driven approach.
Herb has spent decades studying why some dealerships thrive while others struggle, and he believes the answer comes down to three core elements: leadership, philosophy, and intentionality.
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Leadership aligns and motivates teams.
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Philosophy—what you truly believe—sets the trajectory.
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Intentionality creates steady, meaningful progress toward worthy goals.
As a former Automotive General Manager, Herb understands the realities of retail operations. As a lifelong entrepreneur who has founded multiple companies and built high-performing teams, he knows the power of a clear vision, strong values, and guiding principles. And as a leadership and executive coach, he has helped automotive organizations transform their culture, communication, and teamwork from the inside out.
Today, Herb is an author, speaker, and executive coach devoted to helping Automotive Dealerships, Leaders, and Teams become the very best version of themselves.
HealthyDEALER is a division of COHESION, inc in which I serve as CEO and CRO (Chief Reminding Officer).
If you would like Herb’s assistance in your store contact him directly:
- text or call 402.202.1053
- email hkmast@healthyDEALER.com
